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• W97465905 abstract "Although Design Led Innovation activities aim to raise the value of design within the business, knowledge about which tools are available to support companies and how to apply them to make the connection between design for new product development and design as a strategic driver of growth is needed. This paper presents a conceptual method to supplement existing process and tools to assist companies to grow through design. The model extends the authors’ previous work to explore how through storytelling, customer observation can be captured and translated into new meaning, then creating new design propositions shaped into product needs, which can drive internal business activities, brand and the strategic vision. The paper contributes to a gap in the theoretical frameworks and literature by highlighting the need to align and scale design processes which match the needs of SME’s as they transition along a trajectory to become design led businesses." @default.
• W97465905 created "2016-06-24" @default.
• W97465905 creator A5082288698 @default.
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• W97465905 date "2011-12-01" @default.
• W97465905 modified "2023-09-26" @default.
• W97465905 title "A conceptual model to link deep customer insights to both growth opportunities and organisational strategy in SME's as part of a design led transformation journey" @default.
• W97465905 hasPublicationYear "2011" @default.
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