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- W97644443 abstract "Commitment is an important relational dimension of any business to business relationship. While many studies have investigated the antecedents and effects of commitment on business to business relationships, the impact of price satisfaction on suppliers’ commitment has not been investigated. As a result, the aim of this study was to investigate the effect that price satisfaction has on suppliers’ commitment in a business to business relationship utilising the Australian wine industry as a context. The results of the study show that price reliability and relative prices have a strong affect on suppliers’ commitment and these aspects of price satisfaction should be heeded by buyers of business to business good and services." @default.
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- W97644443 date "2010-01-01" @default.
- W97644443 modified "2023-09-23" @default.
- W97644443 title "The impact of price satisfaction on supplier commitment in the Australian wine supply chain" @default.
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