FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W97997075> ?p ?o ?g. }

• W97997075 abstract "This study focuses on the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing when producing personalized jobs, and how the market for personalized printing in Europe differs from that in the US. Personalization is a marketing tactic in which various media channels are used to send a personalized message to a consumer or client based on their interests. Personalization is not a new tactic. The use of personalization has been slowly increasing over the past few decades to become one of the key tactics used capture a customer's attention. Personalized print – one media channel that can be used in the marketing mix – is divided among different applications such as mail merge, transactional print, versioning, moderate personalized print and highly personalized print. An online survey was distributed to printing companies across Europe via the International Confederation of Printing and Allied Industries (Intergraf). A total of 37 printing companies participated in this study.Survey results revealed that, on average, 6.6% of participants' revenue came from personalized print in 2010. The level of personalization most companies (35%) listed as their major source of revenue was mail merge. The top five challenges that participants were facing related to personalization include: *Communicating the value to our customers of the ROI (Return on Investment) benefits of personalization (45%).*Poor data quality on the client side (30%).*Ability to work with client's marketing decision makers (30%).*Clients do not have retention or customer relationship strategy (30%).*Merging the client's database with variable data software (15%).Though the low response rate from the study restricted the ability to generalize results, an examination of the sample differences revealed that the average amount of revenue obtained from personalized print was over 50% lower in Europe (6.6%) than in the US (20.9%). Note that the data from the US was based solely on digital printers. In Europe, personalization was reported to average around 31.4% of printers' digital revenues, but this data point was from an even smaller sample and the author questions its reliability. The level of personalization that most printing companies indicated, generated a major part of revenue was mail merge, both in Europe (35%) and in the US (61.4%).Lastly, the top challenges, were similar for both the US and Europe. These included:*Communicating the value of personalization.*Poor data quality on the client's side.One explanation for the differences between the US and Europe is buyer behavior – in essence, the marketing culture. Coupons are not used as a marketing tool in most countries in Europe. This could be one of the reasons, that Europe produces less personalized print than the US, where coupons are used on a large scale." @default.
• W97997075 created "2016-06-24" @default.
• W97997075 creator A5004837852 @default.
• W97997075 date "2011-01-01" @default.
• W97997075 modified "2023-09-27" @default.
• W97997075 title "Personalized print in Europe" @default.
• W97997075 cites W2010675130 @default.
• W97997075 hasPublicationYear "2011" @default.
• W97997075 type Work @default.
• W97997075 sameAs 97997075 @default.
• W97997075 citedByCount "0" @default.
• W97997075 crossrefType "journal-article" @default.
• W97997075 hasAuthorship W97997075A5004837852 @default.
• W97997075 hasConcept C108827166 @default.
• W97997075 hasConcept C112698675 @default.
• W97997075 hasConcept C113364986 @default.
• W97997075 hasConcept C121955636 @default.
• W97997075 hasConcept C127107974 @default.
• W97997075 hasConcept C136764020 @default.
• W97997075 hasConcept C144133560 @default.
• W97997075 hasConcept C162853370 @default.
• W97997075 hasConcept C183003079 @default.
• W97997075 hasConcept C195487862 @default.
• W97997075 hasConcept C197129107 @default.
• W97997075 hasConcept C23123220 @default.
• W97997075 hasConcept C41008148 @default.
• W97997075 hasConcept C44628447 @default.
• W97997075 hasConcept C93032411 @default.
• W97997075 hasConceptScore W97997075C108827166 @default.
• W97997075 hasConceptScore W97997075C112698675 @default.
• W97997075 hasConceptScore W97997075C113364986 @default.
• W97997075 hasConceptScore W97997075C121955636 @default.
• W97997075 hasConceptScore W97997075C127107974 @default.
• W97997075 hasConceptScore W97997075C136764020 @default.
• W97997075 hasConceptScore W97997075C144133560 @default.
• W97997075 hasConceptScore W97997075C162853370 @default.
• W97997075 hasConceptScore W97997075C183003079 @default.
• W97997075 hasConceptScore W97997075C195487862 @default.
• W97997075 hasConceptScore W97997075C197129107 @default.
• W97997075 hasConceptScore W97997075C23123220 @default.
• W97997075 hasConceptScore W97997075C41008148 @default.
• W97997075 hasConceptScore W97997075C44628447 @default.
• W97997075 hasConceptScore W97997075C93032411 @default.
• W97997075 hasLocation W979970751 @default.
• W97997075 hasOpenAccess W97997075 @default.
• W97997075 hasPrimaryLocation W979970751 @default.
• W97997075 hasRelatedWork W1558904238 @default.
• W97997075 hasRelatedWork W1999498014 @default.
• W97997075 hasRelatedWork W2079940856 @default.
• W97997075 hasRelatedWork W2125522036 @default.
• W97997075 hasRelatedWork W2152959124 @default.
• W97997075 hasRelatedWork W2379684279 @default.
• W97997075 hasRelatedWork W249942664 @default.
• W97997075 hasRelatedWork W2783051736 @default.
• W97997075 hasRelatedWork W2783220456 @default.
• W97997075 hasRelatedWork W2810009791 @default.
• W97997075 hasRelatedWork W2903695173 @default.
• W97997075 hasRelatedWork W2942617462 @default.
• W97997075 hasRelatedWork W3006877916 @default.
• W97997075 hasRelatedWork W3032044981 @default.
• W97997075 hasRelatedWork W3122412445 @default.
• W97997075 hasRelatedWork W3155469781 @default.
• W97997075 hasRelatedWork W3193430486 @default.
• W97997075 hasRelatedWork W2182611208 @default.
• W97997075 hasRelatedWork W2187928483 @default.
• W97997075 hasRelatedWork W317430172 @default.
• W97997075 isParatext "false" @default.
• W97997075 isRetracted "false" @default.
• W97997075 magId "97997075" @default.
• W97997075 workType "article" @default.