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- W984222433 abstract "Following the emotional cognitive appraisal theory, we show that there are two distinct emotional sources each of which distinctively influences consumers’ judgments on counterfeit luxury brands. Two negative emotions (anger and envy for Study 1) and two positive emotions (pride and gratitude for Study 2) are considered. Each participant made two moral judgments with respect to a moral-dilemma scenario, and rated his or her purchase intention of a counterfeit luxury brand. Findings of the two experimental studies show that an emotion leads to different moral judgments depending on its cognitive sources." @default.
- W984222433 created "2016-06-24" @default.
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- W984222433 date "2014-01-01" @default.
- W984222433 modified "2023-09-23" @default.
- W984222433 title "Two Faces of Moral Emotions on Consumer Moral Judgments" @default.
- W984222433 doi "https://doi.org/10.2139/ssrn.2527745" @default.
- W984222433 hasPublicationYear "2014" @default.
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