FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W984822832> ?p ?o ?g. }

• W984822832 abstract "8.5.2014 Degree programme in Hotel, Restaurant and Tourism Management Authors Tiia Dahlstrom, Anna-Paulina Poikkijoki, Rabin Gauli, Sonja Hyytiainen, Susanna Jarvisalo, Kumarsingh Nadan, Jenna Renko Group or year of entry 2011 Title of report How to build successful city brands? – Comparing results from 11 case studies Number of report pages and attachment pages 127 Teacher or supervisor Dr. Teemu Moilanen This thesis is a portfolio thesis, which means in this case, that some of the parts are collected from already existing thesises. The first part of this thesis, which is the theoretical background (chapters 2-5) existed before this thesis. Chapter 1 from the part I is written by the authors of this thesis. The second part of this thesis, methodologies and case studies, chapters 6 and 7 are written completely by the authors of this thesis. The objective of this thesis is to find the success factors for branding a city. This thesis is a part of an international research which is directed by Dr. Teemu Moilanen. The research includes 25 cities in five continents. In this thesis there are four of the case cities presented in detail: Athens, Copenhagen, Dublin and Madrid. The study is based on qualitative research method. The third part consists of comparison and discussion (chapters 8 and 9). As the title of this thesis indicates, there is a comparison of eleven case studies in the end which means that there are seven additional cities to the four case studies in this thesis presented. Those seven cities are from two thesises written before this thesis (within the same international research). The comparison is done by gathering all the information found from the case studies into tables and then analyzing them. As the objective is to find the cornerstones of successful city branding, in this thesis it is done by comparing the branding of the cities from as many angles as possible. The comprehensive comparisons are made from challenges and core competences identified by the case cities. Also the fact how the cities understand the definition of a brand is compared. All the compared factors can be found in chapter 8. The results can be generalized to some extent. For example, as objectives regarding branding of the city, all the cities identified that attracting visitors, basing the brand on a value and creating an emotional brand are important. Biggest challenges in city branding seem to be financial issues and communication related issues between stakeholders. The most identified competences in successful city branding are ability to find money and time for branding, as well as ability to find brand management and marketing know-how within the network." @default.
• W984822832 created "2016-06-24" @default.
• W984822832 creator A5060305875 @default.
• W984822832 creator A5083677903 @default.
• W984822832 date "2014-01-01" @default.
• W984822832 modified "2023-09-24" @default.
• W984822832 title "How to build successful city brands? – Comparing results from 11 case studies" @default.
• W984822832 cites W1498427354 @default.
• W984822832 cites W1504980317 @default.
• W984822832 cites W1530487374 @default.
• W984822832 cites W1538467205 @default.
• W984822832 cites W1562963056 @default.
• W984822832 cites W156858180 @default.
• W984822832 cites W1574682103 @default.
• W984822832 cites W1580003693 @default.
• W984822832 cites W1970046790 @default.
• W984822832 cites W1993807571 @default.
• W984822832 cites W2023464248 @default.
• W984822832 cites W2041753296 @default.
• W984822832 cites W2053764904 @default.
• W984822832 cites W2071785962 @default.
• W984822832 cites W2120753320 @default.
• W984822832 cites W2140370069 @default.
• W984822832 cites W2147362419 @default.
• W984822832 cites W2147394424 @default.
• W984822832 cites W2152954833 @default.
• W984822832 cites W2165801872 @default.
• W984822832 cites W2167727756 @default.
• W984822832 cites W2187529183 @default.
• W984822832 cites W2337053364 @default.
• W984822832 cites W2413467159 @default.
• W984822832 cites W2582191139 @default.
• W984822832 cites W2751998548 @default.
• W984822832 cites W337086742 @default.
• W984822832 cites W392780769 @default.
• W984822832 cites W566876742 @default.
• W984822832 cites W584711825 @default.
• W984822832 cites W604199747 @default.
• W984822832 cites W634456883 @default.
• W984822832 cites W640928438 @default.
• W984822832 cites W644744109 @default.
• W984822832 cites W649264903 @default.
• W984822832 cites W79696542 @default.
• W984822832 hasPublicationYear "2014" @default.
• W984822832 type Work @default.
• W984822832 sameAs 984822832 @default.
• W984822832 citedByCount "0" @default.
• W984822832 crossrefType "dissertation" @default.
• W984822832 hasAuthorship W984822832A5060305875 @default.
• W984822832 hasAuthorship W984822832A5083677903 @default.
• W984822832 hasConcept C127413603 @default.
• W984822832 hasConcept C166957645 @default.
• W984822832 hasConcept C18918823 @default.
• W984822832 hasConcept C205649164 @default.
• W984822832 hasConceptScore W984822832C127413603 @default.
• W984822832 hasConceptScore W984822832C166957645 @default.
• W984822832 hasConceptScore W984822832C18918823 @default.
• W984822832 hasConceptScore W984822832C205649164 @default.
• W984822832 hasLocation W9848228321 @default.
• W984822832 hasOpenAccess W984822832 @default.
• W984822832 hasPrimaryLocation W9848228321 @default.
• W984822832 hasRelatedWork W1573694027 @default.
• W984822832 hasRelatedWork W1581812072 @default.
• W984822832 hasRelatedWork W1772547429 @default.
• W984822832 hasRelatedWork W2021284483 @default.
• W984822832 hasRelatedWork W2186749389 @default.
• W984822832 hasRelatedWork W2196950159 @default.
• W984822832 hasRelatedWork W2271087815 @default.
• W984822832 hasRelatedWork W2292450901 @default.
• W984822832 hasRelatedWork W2292501089 @default.
• W984822832 hasRelatedWork W2360671314 @default.
• W984822832 hasRelatedWork W2519563261 @default.
• W984822832 hasRelatedWork W2561268050 @default.
• W984822832 hasRelatedWork W2611556361 @default.
• W984822832 hasRelatedWork W2624678034 @default.
• W984822832 hasRelatedWork W3036452420 @default.
• W984822832 hasRelatedWork W3140591449 @default.
• W984822832 hasRelatedWork W320675025 @default.
• W984822832 hasRelatedWork W52454390 @default.
• W984822832 hasRelatedWork W562305305 @default.
• W984822832 hasRelatedWork W909306081 @default.
• W984822832 isParatext "false" @default.
• W984822832 isRetracted "false" @default.
• W984822832 magId "984822832" @default.
• W984822832 workType "dissertation" @default.