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- W985220265 abstract "In this, the last chapter of the text, let's examine the ethical issues that impact media advertising and marketing. Most people would readily agree that it's unethical to create advertising or marketing campaigns that distribute cigarettes to minors or encourage minors to spend money on items that could cause them *H*arm. Most would agree that there's something morally wrong in doing this, though unscrupulous entrepreneurs might seek to circumvent the various regulations and guidelines designed to protect minors, such as the *C*ode established by the Distilled Spirits Council and Beer Institute, which called for 70% of a radio station's listeners to be 21 or older in order for a liquor ad to be placed on that station. 1" @default.
- W985220265 created "2016-06-24" @default.
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- W985220265 date "2008-01-01" @default.
- W985220265 modified "2023-09-28" @default.
- W985220265 title "Ethical Issues in Advertising and Marketing" @default.
- W985220265 doi "https://doi.org/10.1016/b978-0-240-80921-2.50018-0" @default.
- W985220265 hasPublicationYear "2008" @default.
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