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- W98809114 abstract "cept testing as presently conducted is partially to blame for the high failure rate of new products. In particular, the testing procedure may be misleading companies to introduce products with limited chance of success and to avoid some products for which solid potential markets exist. These errors are not due to technical problems in the testing but rather to a failure of research to reflect the basic philosophy and criteria for introducing new products." @default.
- W98809114 created "2016-06-24" @default.
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- W98809114 date "2016-01-01" @default.
- W98809114 modified "2023-09-27" @default.
- W98809114 title "MARKETING NOTES AND COMMUNICATIONS" @default.
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