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- W992490011 abstract "“Image” is a term that arouses great passions and great conflict among public relations practitioners and scholars in the United States. Like my former teacher, Scott Cutlip — who many have called the father of public relations education in the United States — I always have loathed the term. I never used the term “image” in my textbook, Managing Public Relations, unless I put it in quotation marks to suggest that I did not know what the term really means. For years, I have asked students not to use the term in my public relations classes. Whenever a Student would use the term in a paper or exam, I circled it with the comment, “Whatever that means!”" @default.
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- W992490011 date "1993-01-01" @default.
- W992490011 modified "2023-10-16" @default.
- W992490011 title "On the Effects of Marketing, Media Relations, and Public Relations: Images, Agendas, and Relationships" @default.
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- W992490011 doi "https://doi.org/10.1007/978-3-322-85729-3_16" @default.
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