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- W993006985 abstract "This chapter discusses how a business can grow from a technology in four possible ways, with the help of growth matrix. The four possible of a technology are: market penetration, new product development, market development and diversification. In market penetration efforts are undertaken to increase the market share for existing technologies, such as by increasing the efficiency of manufacturing or lowering the cost per product through higher volume production or manufacturing in low-cost countries. New product development is a frequently taken path by established companies to bring a new technology into an existing market. Market development relates to developing new markets for established technologies. Diversification combines the use of new technologies and new products in new markets definitely multiplies the risks in starting a new business." @default.
- W993006985 created "2016-06-24" @default.
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- W993006985 date "2009-01-01" @default.
- W993006985 modified "2023-09-23" @default.
- W993006985 title "The Product/Market Matrix" @default.
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- W993006985 doi "https://doi.org/10.1016/b978-1-85617-559-3.00008-9" @default.
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