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- W994509632 abstract "Review of recent communication literature points out that the audience have more power in determining communication effects. Anyincongruence (mismatch) between communication messages and audience predispositions, wants and needs, etc., has been found to result in the activejunctionin8 of the selective processes which in turn result in mediating communication effects. onsequently many contemporary communicationresearchers seem to adopt the theory of Minimum Communication Effects but are still very much puzzled by the two commu~ication policies: give-them-whatthey- need and give-them-what-they-want. Literature on instructional theory reflects the two approaches - the teacher-centered and the student-centeredremaining in balance. Research on actual instructional activity, however, suggests the former as the most dominant one. Any attempt to address problems of instruction needs, to co.ns~der the requirements of communication in the actual instructional activity." @default.
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- W994509632 date "1998-06-06" @default.
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- W994509632 title "Communication Theories and Instructional Practice: A Limited-Effects Perspective" @default.
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