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- W997144096 abstract "The Bachelor thesis deals with effective use of PR tools in the internal communications management. It defines the internal communications as an integral part of corporate culture and stipulates its objectives, basic procedures and internal PR processes with focus on feedback raising and evaluation. The thesis also explores coaction processes between internal and external corporate communications, effectivity evaluation of applied tools and exposures of dysfunctional internal communication. It thoroughly describes communication channels and individual internal communication tools, and inquires into purposeful use of internal newsletter as one of the key PR tools in the internal communication management. A part of the thesis is dedicated to the detailed analysis of internal communications in a concrete company as well as to the content analysis of its internal newsletter." @default.
- W997144096 created "2016-06-24" @default.
- W997144096 creator A5010497191 @default.
- W997144096 date "2009-05-11" @default.
- W997144096 modified "2023-09-23" @default.
- W997144096 title "Využití nástrojů PR pro efektivní interní komunikaci" @default.
- W997144096 hasPublicationYear "2009" @default.
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